International Tractors Limited, a group company of the Rs 5000 crore Sonalika group, has recorded its all time high sales figure of 5550 tractors in the month of September 2011. This figure is a clear testimony of Sonalika’s phenomenal growth as a global company and the high acceptability of its wide tractor range, both on domestic and global fronts.
Sonalika, which is known for offering a wide range of 20 HP to 90 HP category of tractors and compatible farm implements to its customers, has achieved its all time high performance because of greater acceptability and extensive reach in several countries across the globe. At the international level, Sonalika’s heavy duty tractors, especially the Sonalika Worldtrac tractor series, by virtue of their unique features like exceptionally powerful build and high back up torque have captured the hearts of customers. The group already has good penetration in 73 countries and is expanding its spread to more nations at a very fast pace.
On the domestic front, Sonalika’s Rx series of tractors is well-liked and highly coveted by progressive farmers. High desirability of Sonalika tractors across different regions of India has made Sonalika sales escalate at a very fast pace.
Sonalika tractors are extremely popular because of certain exclusive features like heavy duty performance, high back up torque, low maintenance cost and their being readily customizable for diverse applications. These characteristics result in higher productivity, thereby, saving time and energy of the farmers. These positives also ensure that Sonalika tractors are highly economic for farmers.
One of the prominent reasons behind high sales of Sonalika tractors is positive word of mouth. Over the years, satisfied customers of Sonalika tractors have been recommending no other brand except Sonalika to their kith and kin.
A. S. Mittal, Vice Chairman, Sonalika Group of companies, said, “Sonalika is all geared up to bring forth new and innovative tractor models in coming time. We are re- engineering new models with distinctive features designed by working in close association with the farmers to meet their unique needs, thus ensuring that our products fulfill customer needs in a much better way.”
“Going by the current demand in domestic and international market, a growth of 40pc is expected in this financial year and we are all set to close the year with an impressive 60,000 tractor sales,” he further added.
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