Finally Indian consumers can get to drive a Jeep Grand Cherokee and a Wrangler by the end of 2013. Fiat Group Automobiles India Private Limited (FGAIPL) has announced a series of initiatives aimed at strengthening its position in the Indian market. Among the initiatives is the decision to officially launch the Jeep brand in India. Besides, nine new / significantly refreshed models by Fiat and Jeep brand will be unveiled in the next few years. Jeep Wrangler and Jeep Grand Cherokee will be imported towards the end of 2013. Jeep vehicles will be sold via a Jeep dealer network that will leverage the service and parts support offered by an expanding Fiat dealer network.
The company will expand its domestic production to include the new Fiat Linea classic edition and the new Fiat Punto edition.
“Our vision for India will revolve around a three-pronged strategy,” said Mike Manley, Chief Operating Officer for Asia and President and CEO – Jeep Brand. “First, introduction of new vehicles that will soon include the legendary Jeep brand. Second, the expansion of our independent dealer network and, finally, strong marketing initiatives that will continue to improve our awareness and brand perception in the market.”
Mike Manley visited Mumbai to meet with dealers and announce details of the new product and production plans for the market, which includes the expansion of the dealer network from the current shared Tata Fiat dealers to approximately 120 independent dealers by 2013.
Fiat has a majority equity stake in the US based Chrysler. Headquartered in Auburn Hills, Michigan, Chrysler Group’s product line up includes products like the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500.
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