Goodyear India announced the launch of its latest tyre from its award-winning Assurance line, the Goodyear Assurance Fuel Max with fuel saving technology that provides 4 pc more fuel efficiency and 15 pc longer mileage than conventional tyre technology. With safety at the heart of all Goodyear tyres, the Goodyear Assurance Fuel Max is reinforced with the same DuPont™ Kevlar® overlay – a material that is five times stronger than steel – that made its predecessor so successful.
Designed for family cars in the mid and premium markets, consumers who are looking for value for money and safety can now achieve maximum fuel efficiency and maximum protection with this new tyre.
“In the current environment where the rising fuel costs are a huge concern, Fuel Max technology is designed to improve fuel consumption without compromising on mileage or performance,” said Rajeev Anand, Chairman & Managing Director, Goodyear India Limited.
“India is a unique country with a very different terrain, which requires maximum safety while maneuvering the vehicle on the road. Assurance Fuel Max offers critical safety features such as a strong grip, puncture resistance, blow out resistance, shorter braking distance and anti-skid, making it the perfect choice for everyday city driving as well as the long distance weekend road trips.”, Mr. Anand added.
Moving forward towards commitment for safer and environment friendly driving, Goodyear collaborated with NGO Grow-Tress to plant more than 3,000 trees coinciding with the launch of Assurance Fuel Max in India. These were planted on behalf of retailers and media participating in the activity and also end users endorsing Assurance Fuel Max tyres.
The new Goodyear Assurance Fuel Max features an advanced full silica compound which reduces the friction between the tyre’s rubber molecules and provides high resistance to abrasion, resulting in reduced fuel consumption and a longer tread life. Additionally, the tyre is built with a hard base under the tread, which reduces deformation in the crown area and heat build-up, contributing to higher fuel efficiency. The tyre also features even pressure distribution which helps reduce frictional energy caused by abrasion and heat at the tread surface, reducing the rate of wear.
In tests evaluated by TÜV SÜD Automotive GmbH as a technical witness partner, results showed that Goodyear Assurance Fuel Max is 4 pc more fuel efficient than the company’s previous generation of tyre technology where the tread compound is carbon based. This test was conducted in Mireval, France using Citroen C4 1.6l on size 195/65 R15 versus Goodyear Ducaro GA (test report number 76243002-1, May 2010).
In addition, based on internal tests conducted by Goodyear Innovation Center* Luxembourg, Assurance Fuel Max has 15 pc longer tread life versus the previous technology (Goodyear Ducaro GA). Actual fuel savings and tread life may vary according to other factors including environment, road, vehicle conditions, vehicle model, and driving habits, etc.
New Assurance Fuel Max’s fuel efficiency improvement can lead to 160L of fuel savings. For example: If a 1.6L car has an average fuel consumption rate of 10L/100km, is fitted with Assurance Fuel Max on size 195/65R15 91V and travels a distance of 40,000 km, the potential fuel savings can be calculated as follows: 40,000 km (distance traveled) x 10L/100 km (fuel consumption rate) x 4 pc (fuel saving rate) =160 L (potential fuel savings)
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