Hero Cycles inaugurates aluminium cycle plant

Hero Cycles Ltd. has inaugurated its new all-aluminium cycle plant at its existing facility in Ghaziabad. With this the company will localise its production of aluminium cycles in India by producing its own aluminium frames that make cycles lighter and more efficient. So, far Hero Cycles used to import aluminium frames for production of its high end bicycles. The production will now be indigenised and cut costs. It is to be mentioned that that Hero Cycles has two high end brands in Urban Trail and Sprint. The new plant brings with it a historic change in the company's bicycle manufacturing capacity and the facility is equipped to produce one lakh bicycles annually. It will allow the company boost its indigenous production of high end bicycles and shift gears in its production technology. Inaugurating the facility, company Co-Chairman and Managing Director Pankaj Munjal said, “We feel elated to witness a major shift as far as our production technology is concerned. This new facility will be producing Aluminium bicycles, giving our products a new dimension and an edge over our competitors. We will be able to serve our customers more efficiently and effectively keeping our past impeccable record as a customer-friendly company, intact.” “Hero Cycles Ltd will bring greater technological advancement in its production at every level in tune with our past record of being a market leader, not just in terms of sales but also in terms of innovation. Our plans to go global and make a foothold in Africa, parts of Europe and South-east Asia will get a major fillip, with the advent of this hi-tech unit and our renewed vision to serve our customers in the best way possible.”