Bridgestone launches new exclusive tyre B-290

By: Motown India Bureau

Oct 11 2013

Bridgestone India Private Limited launched its new exclusive tyre B-290 in India. B-290 is developed using modern design with dynamic looks, wide appearance and attractive sidewall. The tyres are specially made for the Indian market and promise to provide a great driving experience for the Indian consumers. The product will be launched in 25 sizes, made available at all Bridgestone authorised retailers across the nation. B-290 tyres are developed to better suit the needs of the customers. The wide grooves and sipes help in providing better handling and braking in wet conditions. On roads covered with snow, ice, mud, and water, sipes usually increase traction The bigger and stiffer blocks also enable good braking in dry conditions. Closed shoulders produce less noise thus improving the ride quality. Its deep tread and wear resistance compound account for better fuel efficiency and superior tyre life. Tomio Fukuzumi, Managing Director, Bridgestone India Pvt. Ltd said “We are pleased to offer B-290 to the Indian consumers as the product has great features that allow better tyre life and fuel efficiency. With B-290 we assure the customers an excellent driving experience”.

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