Mahindra First Choice Wheels Ltd. (MFCWL) introduced its first exclusive ‘Highline’ store with ‘Prestige Auto World’ on MG Road in Gurgaon. The facility features a range of certified premium vehicles under one roof, where trained staff would cater to the specific needs of customers. Services would also include finance options and warranties on these vehicles. Yatin Chadha, Sr. Vice President, Retail Business Mahindra First Choice Wheels Limited, stated at the launch, “The facility highlights the importance of the northern market for our company and its future growth plans. Our network in the north has now grown to 99 outlets”.
The company will offer two unique warranty products, WARRANTYFIRST for all major mechanical and electrical components of the car and CERTIFIRST which covers the car’s engine and transmission. The company has also launched a new product called the Indian Blue Book (IBB). IBB is the most comprehensive used car price guide currently available in the country. It is beneficial for consumers, finance companies and car dealers who are planning to buy or sell cars by helping them determine the value of their used cars. Another innovative product for car evaluation called ‘Autoinspekt’ has been launched. This is based on the famed 118 point check list for vehicle evaluation.
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