In line with its aggressive expansion plans for India, JK Tyre &
Industries Ltd. has launched a total of 10 new products covering different
product segments-Passenger Cars, Truck and Light Commercial Vehicle. The tyres
launched include Ultra High Performance car tyre range called as UX1. These
tyres are designed for high end luxury cars such as Audi, BMW and Mercedes. JK
Tyre has also launched a new range for hatchback car segment called as Ultima
NEO. This tyre helps in fuel savings.
In the commercial segment JK Tyre aims to enhance the customer value
proposition by offering next generation products which will help in reducing
operating costs of the Truck and Bus operators. With these launches JK Tyre
plans to increase its turnover by Rs 300 crores.
In addition to focusing majorly on India, JK Tyre is also
considering organic and inorganic growth in the emerging markets of South-East
Asia. The company currently has 9 plants across India and Mexico with an annual
capacity of around 20 million tyres. JK Tyre is committed to growing its
footprint across newer geographic regions across the globe.
A K Bajoria, President & Director, JK Tyre & Industries Ltd said,
“The automotive market in India continues to offer promising opportunity for
growth to all and with the launch of this new range, we are hopeful of
increasing our market share in high-performance tyre segment significantly. The
new range also comes as an aggressive move towards our expansion plans for
India which has an earmarked capex of Rs 1,430 crores to increase our truck and
bus radial capacity by additional 8 lac tyres per annum and car radial capacity
by another 20 lac tyres per year at the Chennai. ”
Also speaking at the launch was Vikram Malhotra, VP,
Marketing & Sales, JK Tyre & Industries Ltd who commented, “JK Tyre has consistently focused towards extensive R&D and
technological innovation to develop products in response to customers’ needs thereby
offering a compelling proposition. Safety, durability, fuel efficiency & handling
figure amongst the key decisive factors for Indian drivers while buying tyres.
With our new offering we aim to deliver that to the customers and we will
continue to strive towards developing products that address customer needs.”
Also present V K Misra, Technical Director, JK Tyre & Industries
Ltd said, “The discerning customer today wants more for less and it is our
endeavor to constantly innovate and develop products that cater to their
requirements. For JK Tyre customers are at the core of all R&D and we are
committed to designing products that make driving a real experience for them.”
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