With 25 Company Owned Company Operated
(COCO) outlets across the country, Mahindra First Choice Services (MFCS) has
emerged as the brand of choice in the car servicing industry India. This was
stated by Rajeev Dubey President (Group HR, Corporate Services &
After-Market) & Member of the Group Executive Board, Mahindra &
Mahindra Ltd. while speaking to journalists in the capital.
In the meantime, MFCS has launched four new
workshops in the National Capital Region (NCR). The workshops are located at
Noida Sector 63, Noida Sector 5, Greater Noida and Faridabad. With the
inauguration of these four workshops, MFCS now has a network of 25 Company
Owned and Company Operated (COCO) workshops nationally.
These four facilities cover an area of
75,000 sq. ft with a combined bays count of close to 70. This will increase
MFCS’ capacity to service multi-brand cars by 4000+ cars every month. The
workshops were inaugurated by Dubey.
“We are delighted to expand our footprint
in NCR with the inauguration of these four workshops. Our existing workshop in
Ghaziabad has received an overwhelming response and these new facilities will
help us fulfill the servicing needs of car owners in the region,” he stated.
He added, “We are extremely pleased to
launch two exciting new products today ‘Car Dent Estimator’ and ‘AMC First’.
‘Car Dent Estimator’ is an innovative first of its kind product in the country for
getting instant repair estimate for car damage. It has been designed for use on
the go and hence has a specially designed interface for smart phones and other
devices. The other product we are launching today is ‘AMC First’, a car
protection package with a unique triple advantage of annual maintenance
services, roadside assistance services and warranty.”
“These products, coupled with existing
products like Help First (roadside assistance service) and Save First (annual
service maintenance plan), will offer car owners complete peace of mind by
giving them a one-stop solution for all their car needs. MFCS also offers
skilled technicians, quality spare parts, state-of-the art equipment, a free
pick up and drop facility and a convenient online booking option, all geared to
provide a world-class car servicing experience for any brand of car,” added Y.V.S.
Vijay Kumar, CEO Mahindra First Choice Service