Mercedes-Benz India rolled out its 50,000th car from its Chakan plant. Mercedes
is the only luxury car maker to achieve this feat in the country. The company
produced 20,000 cars in mere 36 months while its C-Class remains
Mercedes-Benz India’s key volume product. The company also marked the occasion
with the launch of a new C-Class Grand Edition laden with features such as navigation
integrated in the infotainment system
with over 7.9 million key points of interest, Intelligent Light System with
Bi-Xenon headlamps, Pre-SAFE, AMG body
The C-Class Grand
Edition is priced at Rs. 39.16 lakh for the diesel and Rs. 36.81 lakh for the
Petrol variant respectively. All prices are ex-showroom Pune. Eberhard Kern, Managing Director & CEO,
Mercedes-Benz India rolled-out the new C-Class Grand Edition from its assembly
Mercedes-Benz’s 20 years India journey and its periodic investments of Rs
850 crores in India are in line with scheduled ramp-up plans. The production
facility currently produces five models, the C-Class, the E-Class, the S-Class,
ML-Class and GL-Class.
Kern said, “Touching the 50,000 cars landmark marks the beginning of a
next growth chapter for Mercedes-Benz in India. With our customer centric focus
specifically in line of products, network, aftersales and unique brand
experiences have played a significant role in our success. The outstanding
acceptance of all our products is a testimony to the success of that approach.
I would like to thank our customers and congratulate the passionate team at
Mercedes-Benz India on this achievement. We are committed to the India story
and the market potential and will continue to increase our investments in our
facility and infrastructure. The current capacity will be doubled by end of Q1
2014 and we will soon commence local assembly of newer models, making the
company ‘future ready’.
Kern further added “The C-Class Grand Edition embodies Mercedes-Benz's
uncompromising style, design and performance. The C-Class remains one of
Mercedes-Benz’ best-sellers in the competitive entry level luxury sedan segment
with more than 19,000 units sold till date. To celebrate the 50,000th
Mercedes-Benz roll out from our benchmarking plant, we are delighted to present
the ‘The new C-Class Grand Edition in both petrol and diesel versions for our
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