Leading tyre company Apollo Tyres Ltd has opened its sales office in Bangkok to serve the entire ASEAN region, with Thailand as the hub of operations. This region would be catered to by exports out of India currently. After Dubai for the Middle East region, this is the second hub outside company’s operations in India, The Netherlands and South Africa.
The ASEAN region has gradually become one of Apollo’s strongest export markets, out of India, accounting for more than 40pc of exports revenue. The contribution of this region to the total exports revenue of the company out of India has doubled in the last 3 years time. The company already has a sizable distribution network in the ASEAN market.
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