was an ‘Advantage’, now it’s a Promise from Hyundai Motor India Ltd (HMIL) which
has put together its used-car business under the brand name “H-PROMISE” globally. Earlier known as
“Hyundai Advantage”, H-Promise will be an integrated programme which will
provide one stop solution to the needs of replacement customers.
a company statement “H” symbolises Hyundai and its customers’ association of
trust and togetherness which goes hand in hand. Through H Promise, Hyundai will
be able to spread awareness, information and increase transparency among the
used car customers.
Seo, MD & CEO, Hyundai Motor India Ltd, said, “With
a strong customer base and a robust network established in the market, we are
delighted to bring our used car business under the globally acclaimed
H-Promise. H-Promise will be a unified brand that will offer our commitment for
customer-oriented service and strive for customer satisfaction.”
Under the new
initiative, H-Promise offers a probe for “up gradation to a bigger car @ lower
EMI”. Hyundai Motor India has revamped its used car website (http://hpromise.hyundai.co.in) , which gives customers
an online platform for Buying, Selling & Exchange of Used Cars. Hyundai
Motor India currently maintains 335 operational dealers in 225 locations across
for Used Car Buyers:
backed warranty for 1 year OR 20,000 Kms (Whichever earlier)
refurbished with Hyundai Genuine Parts
Accidental Cars (No Structural Damage)
for Exchange Customers:
& Transparent 147 point evaluation
Best deals on
car going into the right hands
payment with Lower EMI
CY2013, Hyundai recorded 70,000 exchanges and sold over 15,000 certified used
cars. By the end of CY2014, the company projects 85,000 exchange sales,
stretching the sales of its certified used cars to 18,000 with the operational
dealership network climbing to 360 across India.
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