Ms. Mallika Srinivasan,
Chairman & CEO of TAFE Group was
conferred the Padma Shri by the Government of India for her contribution
to Trade & Industry. Ms. Srinivasan received the award from President Pranab
Mukherjee at a function held at the Rashtrapati Bhavan on April 26, 2014.
Tafe is the world’s third largest
tractor manufacturer and second largest in India by volumes with an annual sale
of over 170,000 tractors,. It is also India’s largest exporter of tractors with
a turnover in excess of Rs 9,500 crores.
“I am deeply honored on being recognised with
the Padma Shri award by the Government of India. I would like to acknowledge
the efforts of the TAFE team, both past and present, for raising TAFE to its
current status, transitioning from a domestic company to a conglomerate centered
around human values, and acclaimed for its mass manufacturing capability,” Ms
Srinivasan said in a company release.
“I believe that Indian enterprise
and engineering has evolved to attain international levels of competence, and
all that remains for us is to invest in processes and relevant technology to
offer products for global markets. I would also like to thank my family for
their support,” she added.
Under Mallika Srinivasan’s
stewardship, TAFE emerged as one of the world’s top three tractor manufacturers
and India’s largest exporter of tractors. A renowned name for her contribution of Indian industry and academia, she
is recognised for her commitment to excellence in operations, redefining the farm
machinery business and for transforming the landscape of Indian agriculture by leveraging
TAFE’s competencies to deliver products of high quality and relevance with an
inherent customer focus.
Ms. Srinivasan initiated steps to
tap global markets to balance the swings in demand in a cyclical industry. She
significantly contributed to developing new products of TAFE to meet emerging
customer demands for tractors and agriculture machinery, and exponential growth
of TAFE’s exports. TAFE’s products are now sold in over 75 countries spanning
South Asia, Eastern Europe, Africa and North America, resonating with its
corporate vision of ‘cultivating the world.’
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