JLR virtual engineering research programme in UK

Jaguar Land Rover and the Engineering and Physical Sciences Research Council (EPSRC) of the UK have announced a £10m (Rs 87.53 crore) virtual engineering research programme In fact, five new academic research projects that will advance the UK’s role in developing virtual simulation technologies were unveiled recently by the Secretary of State for Business, Innovation and Skills, The Rt.Hon Dr Vince Cable MP. The £10m (five year collaboration between Jaguar Land Rover and the country’s leading academics will develop the capability of the virtual simulation industry in the UK and will give manufacturers like Jaguar Land Rover access to new, world-class simulation tools and processes. This is the first phase of a 20 year strategic project that could put the UK at the leading edge of virtual simulation globally. The research will improve the quality and capabilities of simulation, using sights, sounds and even smells to make virtual simulation more realistic.