Marco Paracciani has been appointed as the Chief Marketing Officer (CMO) at Apollo Tyres Ltd. Marco will be based out of London and report to Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd. Marco will spearhead the global marketing efforts of Apollo’s key product brands, in terms of product strategy, marketing communication and product mix management. He will be assisted by a team of product managers responsible for individual brands across all geographies. Marco Paracciani’s last assignment was with Electrolux, where he served as the Senior Vice President, Product and Brand Marketing, Asia Pacific, and Senior Vice President, Global Product Line. Prior to this, he had spent a significant part of his career with Colgate-Palmolive in Europe, US, Latin America and Thailand.
Steelbird Hi-Tech India Limited, one of the country's leading helmet manufacturers, has launched its latest offering, the FEC-3 helmet. Designed for riders who seek a combination of advanced safety, p...
Reinforcing its strong presence in India’s two-wheeler safety market, Steelbird Hi-Tech India Limited has achieved a significant milestone with its popular SBA-20 helmet crossing 10 lakh units (1 mill...
Michelin announced the launch of the Michelin X Multi Energy Z2, a new-generation truck and bus tyre developed for Indian operating conditions and tested on Indian highways.