Continental’s logo and corporate image has been given the once-over in order to project itself as one of the world's largest system suppliers for automotive technologies. Presented to the public for the first time at the Annual Shareholders' Meeting in mid-May in Hanover, the new logo stands for agility, passion, and innovation. Added to this is a revised design system with a new typeface and a clearly formulated brand claim: “Continental – The Future in Motion”. A rough explanation: “Continental moves the future, the future moves Continental.” The focus here is on the importance of mobility as a basic human need. Continental is playing an active role in shaping the future of mobility by making mobility and transport safer, cleaner, more comfortable, and more easily accessible for everyone.
“Our technological solutions are helping people to enrich the quality of their life through mobility and to structure their living space in a sustainable manner. We create fascinating solutions and products for volume production in reliable, first-class quality and faster than our competitors. Our brand symbolises this goal and is the promise to our stake-holders by which we measure ourselves on a daily basis,” says Chief Executive Officer Dr. Elmar Degenhart
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