Jaguar Land Rover (JLR) announced an investment approaching £1.5 billion (Rs 15,139 crore) to introduce an all-new technically-advanced aluminium vehicle architecture in forthcoming models. To support this strengthening of the Jaguar product portfolio 1,700 new jobs will be created in the UK at its facility in Solihull. Dr. Ralf Speth, Jaguar Land Rover Chief Executive Officer, announced the major strategy at the Frankfurt Motor Show to deliver an enhanced range of models for both the Jaguar and Land Rover brands in new segments and markets. In order to fully realise the potential of this vehicle architecture Jaguar Land Rover will significantly increase spend with the supply base.
Commenting on the announcement, Dr Speth said: “Today’s announcement signals Jaguar Land Rover’s ambitions to push the boundaries and redefine premium car ownership. At Jaguar Land Rover we place the customer at the heart of everything we do and the introduction of a world class all-new aluminium vehicle architecture means we will be more competitive, flexible and efficient delivering exciting new products for our customers around the world.” He continued: “Jaguar Land Rover is a business driven by design, technology and innovation and this investment and level of job creation is yet further evidence of our commitment to advancing the capability of the UK automotive sector and its supply chain.”
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