Jaguar Land Rover (JLR), a wholly-owned
subsidiary of Tata Motors, has announced that it will be establishing a manufacturing
facility in Brazil with an investment of £240 million (approximately Rs 2,420 crore)
until 2020. The construction of the manufacturing facility, which will commence
in mid-2014, will employee over 400 workers in the initial phase and the number
is expected to almost double by the end of the decade. The facility at Rio de
Janeiro is expected to go on-stream in the year 2016, subject to final approval
from the Brazilian authorities. The new plant will have a capacity to build
24,000 vehicles annually for the Brazilian market. An agreement paving the way for construction of the
plant has been signed by Phil Hodgkinson, Global Business Expansion Director of
Jaguar Land Rover, and Sergio Cabral, State Governor of Rio de Janeiro.
JLR has claimed that its planned expansion
into Brazil is the next major step in the company’s strategy to increase its
global manufacturing footprint and create additional capacity. This new
facility will play an important role in supporting the significant growth
opportunity identified in Brazil and across other South American markets.
“Brazil and the surrounding regions are
very important. Customers there have an increasing appetite for highly capable
premium products,” said Ralf Speth, CEO of JLR, in a press release.
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