JLR to build £ 240 million facility in Brazil

Jaguar Land Rover (JLR), a wholly-owned subsidiary of Tata Motors, has announced that it will be establishing a manufacturing facility in Brazil with an investment of £240 million (approximately Rs 2,420 crore) until 2020. The construction of the manufacturing facility, which will commence in mid-2014, will employee over 400 workers in the initial phase and the number is expected to almost double by the end of the decade. The facility at Rio de Janeiro is expected to go on-stream in the year 2016, subject to final approval from the Brazilian authorities. The new plant will have a capacity to build 24,000 vehicles annually for the Brazilian market. An agreement paving the way for construction of the plant has been signed by Phil Hodgkinson, Global Business Expansion Director of Jaguar Land Rover, and Sergio Cabral, State Governor of Rio de Janeiro.

JLR has claimed that its planned expansion into Brazil is the next major step in the company’s strategy to increase its global manufacturing footprint and create additional capacity. This new facility will play an important role in supporting the significant growth opportunity identified in Brazil and across other South American markets. 

“Brazil and the surrounding regions are very important. Customers there have an increasing appetite for highly capable premium products,” said Ralf Speth, CEO of JLR, in a press release.