After 2012, Ferrari’s best year of sales,
the company had decided to reduce the number of vehicles sold to maintain high
level of exclusivity and thus increasing their value over time. The idea worked
brilliantly for Ferrari. There was a reduction in sales in the year 2013,
but record turnover, profits and finances. This fact was highlighted during the
meeting of the Ferrari Board of Directors held in Maranello under the
chairmanship of Luca di Montezemolo to examine the end-of-year financial
results. While the number of homologated cars delivered to the network
dropped to 6,922 cars (-5.4pc) in 2013, revenues rose by 5pc,
eventually reaching an unprecedented 2.3 billion Euro. End-of-year trading
profits reached a record 363.5 million euro (+8.3pc). Ferrari also
delivered net profits in excess of 246 million euro (+5.4pc). RoS (Return on Sales) leapt to 15.6pc, on a
par with the very best-performing companies in the luxury sector.
UK market grew slightly and, with 677 homologated cars delivered to the
network set a new record and became Europe’s leading market, overtaking Germany, where deliveries stood at 652, drop of around 100 over the
previous year. Sales in Italy were down once again, confirming the trend over
recent years. Italy has become a marginal market for the luxury car sector,
with 205 orders it now represents less than 3pc of Ferrari’s global sales. In Greater China (People’s Republic of China, Hong Kong and Taiwan) sales to end
clients were good, standing at 700, allowing it to retain its position as the
second largest market worldwide. Deliveries to the dealership network were down
by around a quarter. However, this was a by-product not of the market situation
but Ferrari’s decision to contain stock numbers. The positive trend
continues in the Middle East and Africa with an increase of 8pc bringing to 599 the number of homologated
cars delivered to the network. In the Far East, Japan performed exceptionally well once again in 2013, ending the
year on 380 cars, a leap of over 20pc.
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