Around 20 years ago, the internet revolutionised the world when it allowed humans to communicate and learn at a level never imagined before. Now the same internet will revolutionise the car. Bosch is leading this mission of making cars an active part of the internet – and bringing drivers a range of benefits.
“A connected car is always going to be a better car,” says Wolf-Henning Scheider, member of the board of management of Robert Bosch GmbH with responsibility for the Automotive Group. By networking vehicles, Bosch is improving the comfort, safety, and efficiency of tomorrow's mobility. The company is pursuing three strategic objectives. First, Bosch is making the internet an intuitive in-car experience. Second, Bosch is connecting cars to the internet and creating driver assistance functions with added value. And finally, Bosch is networking cars with traffic infrastructure.
“Connectivity is about more than just being able to surf the net on the open road,” says Scheider. Bosch has already brought a selection of solutions to series production. The future could see some extremely innovative results from Bosch. For instance, in-car augmented reality will connect the virtual world with the physical world. The windshield will become the car's main display area, bringing all vehicle information as well as data on the surroundings into the driver's field of vision.
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