Around 20 years ago, the internet revolutionised the world when it allowed humans to
communicate and learn at a level never imagined before. Now the same internet
will revolutionise the car. Bosch is leading this mission of making
cars an active part of the internet – and bringing drivers a range of benefits.
“A connected car is always going to be a better car,”
says Wolf-Henning Scheider, member of the board of management of Robert Bosch
GmbH with responsibility for the Automotive Group. By networking vehicles,
Bosch is improving the comfort, safety, and efficiency of tomorrow's mobility. The
company is pursuing three strategic objectives. First, Bosch is making the
internet an intuitive in-car experience. Second, Bosch is connecting cars to
the internet and creating driver assistance functions with added value. And
finally, Bosch is networking cars with traffic infrastructure.
“Connectivity is about more than just being able to surf
the net on the open road,” says Scheider. Bosch has already brought a selection
of solutions to series production. The future could see some extremely
innovative results from Bosch. For instance, in-car augmented reality will
connect the virtual world with the physical world. The windshield will become the car's main display area, bringing all
vehicle information as well as data on the surroundings into the driver's field
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