of America's legendary pickup trucks, and the biggest seller in the USA, is now
blazing the pioneer trail in lighting thanks to Osram, leading light
manufacturer from Germany. The 2015 model of the Ford F-150 will be the world's
first pickup on the market with a complete LED forward lighting solution from
Osram, according to a company statement.
"We are proud to be supplying the
complete LED module for the world's first LED headlamps on the Ford F-150 as
standard, once more underlining our leading position on the automotive lighting
market", said Hans-Joachim Schwabe, CEO of the Specialty Lighting Division
at Osram. This innovative lighting system comprises dipped beam and high beam,
turn indicators, parking light and control module. In terms of its performance,
life expectancy and design it is guaranteed to catch the eye and make the Ford
pickup stand out from its competitors.
LED forward lighting solution meet all the requirements in terms of robustness
and durability and are extremely resistant to shocks and vibrations – an
important factor for a vehicle which is also used off-road. What's more, the
LED headlamps consumer far less energy than conventional lighting technologies
and their light colour is very similar to that of natural daylight. The LEDs
also compare very favourably with conventional halogen technology in terms of
their light output.
close cooperation with the US headlight manufacturer Flex-N-Gate, Osram has
given the front of the vehicle a completely new look. The LED front lights, in
which LEDs from Osram's subsidiary Osram Opto Semiconductors are installed,
give the F150 a unique and unmistakable appearance which blends perfectly with
the styling of the whole vehicle. The complete LED lighting solution is
assembled at Osram's Hillsboro plant in New Hampshire (USA).
Picture courtesy: Ford
Axalta Coating Systems, a leading global supplier of liquid and powder coatings, announced its Global Automotive Colour of the Year 2022 – Royal Magenta.
ReadyAssist, an autotech startup plans to invest USD 8 million over a year to augment EV infrastructure in the country. It will kick-off the initiative by setting-up Grid, a phygital store (Physical s...
Hyundai Motor India Ltd. (HMIL) has announced its new campaign with the 6- and 7-Seater SUV – Alcazar, featuring Shah Rukh Khan and the four 4 Indian Women Cricketers -Smriti Mandhana, Jemimah Rodrigu...