drive functions are set to get more popular in Nissan cars. According to Carlos
Ghosn, president and CEO of Nissan Motor Co., Ltd., has announced the Japanese
carmaker's launch timetable for the latest vehicle automation technologies.
These technologies are aimed at accelerating consumer adoption of Autonomous
noted that new technologies including automated lane controls and highway
traffic management systems, to be introduced over the next four years, would
demonstrate to consumers the viability and value of Autonomous Drive systems. Nissan
intends to make this commercially viable by 2020.
Drive technologies are designed to enhance road safety and driving conditions
by automating everyday tasks for motorists. These technologies are
progressively being adopted by Nissan. In Nissan models equipped with
Autonomous Drive functions the driver remains in control and “at the wheel”. It
is unlike pilot-projects for completely self-driving vehicles, currently
undergoing preliminary tests elsewhere in the industry.
informed that by the end of 2016, Nissan will make available the next two
technologies under its autonomous drive strategy. He said the company was
bringing to market a traffic-jam pilot, a technology enabling cars to drive
autonomously – and safely – on congested highways. It will also make
fully-automated parking systems available across a wide range of vehicles.
made this announcement while addressing journalists at the Foreign
Correspondents Club of Japan. He further stated that in 2018 his company will
introduce multiple-lane controls, allowing cars to autonomously negotiate
hazards and change lanes. “And before the end of the decade, we will introduce
intersection-autonomy, enabling vehicles to negotiate city cross-roads without
driver intervention," he said.
predicted that four major trends would drive demand for Autonomous Drive
technologies. The first, he said is the first is the rise of global mega-cities,
which is increasing the need for innovations to ease congestion, reducing
emissions and improve traffic management.
The second is that the demand is growing for in-car communications that
meet or exceed the high expectations of the digital generation. Third, there is
the need to bridge the generation gap by providing vehicles that appeal to the
world's growing population of seniors. “These consumers want technologies and
automated systems that enable them to drive safely, for longer,” he said.
fourth mega trend, he said, is the pressing need to embrace gender diversity.
This means recognising the vital role that women play as consumer-purchasers,
decision-makers and managers throughout the car industry.
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