month after US motorcycle major Harley-Davidson announced its decision to shut
its manufacturing unit in India, comes the news that Harley-Davidson and
India’s leading motorcycle and scooter manufacturer Hero MotoCorp will be
riding together in India.
HERE TO READ NEWS: HARLEY-DAVIDSON TO SHUT MANUFACTURING UNIT IN INDIA
per a distribution agreement, Hero MotoCorp will sell and service
Harley-Davidson motorcycles, and sell parts &accessories and general
merchandise riding gear and apparel through a network of brand-exclusive
Harley-Davidson dealers and Hero’s existing dealership network in India.
part of a licensing agreement, Hero MotoCorp will develop and sell a range of
premium motorcycles under the Harley-Davidson brand name. According to a press
release, these actions are aligned with Harley-Davidson’s business overhaul,
The Rewire, and the company’s announcement in September to change its business
model in India.
arrangement is mutually beneficial for both companies and riders in India, as
it brings together Harley-Davidson brand with the strong distribution network
and customer service of Hero MotoCorp, the release added.
–Davidson had a manufacturing unit in Bawal in the north Indian state of
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