with falling demand for its products in India, US motorcycle giant
Harley-Davidson has announced that it is closing its manufacturing facility in Bawal
in India’s north Indian state of Haryana. As part of what the company termed “The
Rewire” which involves an overhaul of its operating model and market structure,
the company is changing its business model in India and evaluating options to
continue to serve its customers.
the Bawal facility is being shut, the company will significantly reduce the
size of its sales office in Gurgaon. “The company is communicating with its
customers in India and will keep them updated on future support. The
Harley-Davidson dealer network will continue to serve customers through the
contract term,”, the company said in a press release.
actions are aligned with The Rewire which is planned to continue through the
end of 2020, leading to The Hardwire, a new strategic plan for 2021-2025 aimed
at building desirability for the Harley-Davidson brand and products. It added.
is the second major auto company from the US that has shut its India
operations. The first to go a few years ago was General Motors. Harley-Davidson
range of bikes in India started with the 750cc H-D street and went up all the
way to more powerful touring & CVO motorcycles.
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