Honda Amaze sedan from Honda Cars India has cumulatively sold 4 lakh units
since its first introduction in the country in 2013. The Amaze, now in its
second-generation, is currently Honda’s largest selling model in India and
enjoys a strong market position in its segment.
Amaze is a contemporary sedan which offers One Class Above Sedan experience
with its bold design, sophisticated & spacious interiors, outstanding
driving performance, advanced features, and safety technologies. The Honda
Amaze is powered by BS-6 compliant 1.5L i-DTEC diesel engine and 1.2L i-VTEC
petrol engine available in Manual and CVT versions for both fuel options.
1st Generation Honda Amaze was launched in India in April 2013 and sold 2.6
Lakh units till March 2018. In its 2nd Generation, Honda Amaze has so far sold
1.4 lakh units since its launch in May 2018. Being a popular model across
metros and non-metros, Tier 1 markets have contributed to almost 44% of the
overall volumes while Tier 2 & 3 combined drive its 56% sales. With the growing
popularity of automatic transmission models among customers, the share of
automatics in Amaze has also increased from 9% in 1st Generation to more than
20% in 2nd Generation version.
Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars
India Ltd. said, “Honda Amaze has been an extremely successful model for HCIL
and is a key pillar of our business. … It’s a contemporary sedan which not only
matches but exceeds customer expectations and this milestone is a testimony
that Amaze has struck the right chord with Indian customers. With 42% first
time buyers opting for Amaze, we believe it’s a great choice as first car for
customers which offers status of a much bigger sedan and great peace of mind
with its lowest cost of maintenance to suit their budget.”
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