Despite the raging covid-19 pandemic, Mercedes-Benz India was able to deliver 2948 new cars (retail sales) to customers in the first half of 2020 (January to June 2020). The June 2020 sales however showed first signs of a gradual recovery buoyed by a rejuvenated SUV portfolio.
There was encouraging response to the newly launched GLS SUV which comprised 22% of June 2020 sales. But the C-Class, E-Class, GLC remain the key volume drivers.
According to the company, unavailability of BS4 volume models during the BS6 transition posed challenge in H1 2020. Further sales growth is expected in H2 with the availability of BS6 volume products and additional launches of other volume models
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We remain cautiously optimistic as we gradually ramp up our sales amidst the prevalent market challenges triggered by the pandemic. We are glad to witness a slow movement from previous months and we expect this trend to gather momentum. However recovery will be slow and we currently expect customer sentiments to revive going forward, though the market conditions would continue to remain challenging. Our focus remains on generating demand and support the customer on their purchase decision with innovative financial solutions like WishBox 2.0.”
Highlighting the importance of digital sales platforms, Schwenk commented, “Our online sales platforms under the #MercFromHome campaign have been receiving strong customer traction ever since its launch. With more than 8000 leads in Q2, this is an encouraging sign as it underscores an emerging trend in the customers’ mind shift towards digital consumption of luxury cars.”
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