the raging covid-19 pandemic, Mercedes-Benz India was able to deliver 2948 new
cars (retail sales) to customers in the first half of 2020 (January to June
2020). The June 2020 sales however
showed first signs of a gradual recovery buoyed by a rejuvenated SUV portfolio.
was encouraging response to the newly launched GLS SUV which comprised 22% of
June 2020 sales. But the C-Class, E-Class, GLC remain the key volume drivers.
to the company, unavailability of BS4 volume models during the BS6 transition
posed challenge in H1 2020. Further sales growth is expected in H2 with the
availability of BS6 volume products and additional launches of other volume
Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We remain
cautiously optimistic as we gradually ramp up our sales amidst the prevalent
market challenges triggered by the pandemic. We are glad to witness a slow
movement from previous months and we expect this trend to gather momentum.
However recovery will be slow and we currently expect customer sentiments to
revive going forward, though the market conditions would continue to remain
challenging. Our focus remains on generating demand and support the customer on
their purchase decision with innovative financial solutions like WishBox 2.0.”
the importance of digital sales platforms, Schwenk commented, “Our online sales
platforms under the #MercFromHome campaign have been receiving strong customer
traction ever since its launch. With more than 8000 leads in Q2, this is an
encouraging sign as it underscores an emerging trend in the customers’ mind
shift towards digital consumption of luxury cars.”
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