Royal Enfield sales dips (-) 41 per cent: fiscal sales down 16pc at 695947 units

Royal Enfield posted sales (both domestic and exports) of 35,814 motorcycles in the month of March 2020, against the sales of 60,831 motorcycles for the same month last year, thereby registering a minus (-) 41 per cent degrowth. Sales in the fiscal 2019-20 stood at 695947 units as against 826098 units in the previous fiscal, a degrowth of minus (-) 16 per cent.

Commenting on the announcement, Vinod Dasari, CEO at Royal Enfield said, "It has been a challenging year for the industry, from subdued market sentiment in the initial quarters, to the current global pandemic situation. Royal Enfield however continues to remain invested in bringing greater innovation in products and processes. We’ve seen very encouraging response our new motorcycle variants that we launched, our personalisation and customisation initiative - Make Your Own - has seen tremendous positive reaction from consumers, new Ride concepts like the Astral and Rongbuk ride have seen more enthusiastic riders participate, and overall there has been a robust growth in our digital community. We have recently completed sales of our entire BS-IV motorcycle stock ahead of the regulatory deadline, and that is testament to our focused approach, and strategic planning. While the industry currently continues to face headwinds, we are confident that in the long-term, there will be slow and steady recovery. Astute planning and agility will be the key to sustained recovery. At Royal Enfield, we will continue to stay focused on bringing evocative motorcycles and several exciting avenues for engagement for our discerning consumers, while also ensuring that we pursue our journey of innovation and transformation."