Enfield posted sales (both domestic and exports) of 35,814 motorcycles in the
month of March 2020, against the sales of 60,831 motorcycles for the same month
last year, thereby registering a minus (-) 41 per cent degrowth. Sales in the
fiscal 2019-20 stood at 695947 units as against 826098 units in the previous
fiscal, a degrowth of minus (-) 16 per cent.
on the announcement, Vinod Dasari, CEO at Royal Enfield said, "It has been
a challenging year for the industry, from subdued market sentiment in the
initial quarters, to the current global pandemic situation. Royal Enfield
however continues to remain invested in bringing greater innovation in products
and processes. We’ve seen very encouraging response our new motorcycle variants
that we launched, our personalisation and customisation initiative - Make Your
Own - has seen tremendous positive reaction from consumers, new Ride concepts
like the Astral and Rongbuk ride have seen more enthusiastic riders
participate, and overall there has been a robust growth in our digital
community. We have recently completed sales of our entire BS-IV motorcycle
stock ahead of the regulatory deadline, and that is testament to our focused
approach, and strategic planning. While the industry currently continues to
face headwinds, we are confident that in the long-term, there will be slow and
steady recovery. Astute planning and agility will be the key to sustained
recovery. At Royal Enfield, we will continue to stay focused on bringing
evocative motorcycles and several exciting avenues for engagement for our discerning
consumers, while also ensuring that we pursue our journey of innovation and
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