Mahindra Electric launches new brand identity

By: Motown India Bureau

Jan 30 2020

Mahindra Electric Mobility Ltd unveiled a new corporate brand identity with a new logo and tagline - ‘Spark the New’. The new brand identity is meant to give the brand a renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions.

The identity also simplifies the portfolio so that the vehicles and hardware solutions are offered under ME branding and the software solutions are offered under NEMO branding. The new identity further enhances the brand for a digital world by ensuring the logo works seamlessly on digital assets as well as on the EV components and vehicles. This move will help the brand approach the Indian and global markets with a clarity of purpose and a sharply defined identity.

The launch of the new brand coincides with the completion of over 200 million electric kilometers by Mahindra EVs on Indian road. The 200 million plus eKilometers done by Mahindra’s electric vehicles has helped save over 22,000 metric tons of CO2 emissions in India. This translates into the need to plant over 10 lakh trees to absorb the equivalent levels of emissions.

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