Electric Mobility Ltd unveiled a new corporate brand identity with a new logo
and tagline - ‘Spark the New’. The new brand identity is meant to give the
brand a renewed thrust to achieve its global ambition of being a leading player
in electric mobility technology solutions.
identity also simplifies the portfolio so that the vehicles and hardware
solutions are offered under ME branding and the software solutions are offered
under NEMO branding. The new identity further enhances the brand for a digital
world by ensuring the logo works seamlessly on digital assets as well as on the
EV components and vehicles. This move will help the brand approach the Indian
and global markets with a clarity of purpose and a sharply defined identity.
launch of the new brand coincides with the completion of over 200 million
electric kilometers by Mahindra EVs on Indian road. The 200 million plus
eKilometers done by Mahindra’s electric vehicles has helped save over 22,000
metric tons of CO2 emissions in India. This translates into the need to plant
over 10 lakh trees to absorb the equivalent levels of emissions.
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