Motors Corporation has announced details of ‘Plan S’, its mid- to long-term
strategy aimed at progressively establishing a leadership position in the
future automotive industry, encompassing electrification and mobility services,
as well as connectivity and autonomy.
Plan S strategy outlines Kia’s preemptive and enterprising ‘shift’ from a
business system focused on internal combustion engine vehicles toward one
centered on electric vehicles and customised mobility solutions. The company’s
ongoing brand innovation and profitability enhancement will support the
two-track Plan S strategy targeting the shift toward electric and autonomous
vehicles as well as mobility services.
Kia’s 2025 financial and investment strategy, details of Plan S were announced
to shareholders, analysts and credit-rating agencies at the company’s CEO
Investor Day in Seoul.
the end of 2025, Kia plans to offer a full line-up of 11 battery electric
vehicles. With these models Kia is looking to achieve a 6.6% share of the
global EV market (excluding China), while also attaining a 25% share of its
sales from its eco-friendly cars. With the global EV market expected to gain
strength by 2026, Kia is aiming for 500,000 annual EV sales and global sales of
1 million eco-friendly vehicles (excluding China).
will offer EV-based mobility services as part of its new business model,
helping solve global urban problems such as environmental pollution. In the
Purpose Built Vehicle (PBV) market, anticipated to grow on the back of
expanding car-sharing and e-commerce businesses, the company will secure
S will see Kia Motors invest a total of 29 trillion won (US $25 billion) by the
end of 2025 to establish leadership in vehicle electrification and diversify
its business. By the end of this period, Kia Motors is targeting a 6% operating
profit margin and 10.6% return on equity (ROE) ratio to secure the necessary
capital and maximize shareholder value.
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