iconic Maruti Suzuki WagonR, owned by over 24 lakh families, has completed two
decades since its launch in 1999. Consistently featured amongst India’s 10 top
selling cars in the last 20 years, WagonR has successfully created benchmarks
in the journey. Liked for its bold design, high seating, enhanced space and
high utility, WagonR has been a repeat buy for over 25 per cent of its
Shashank Srivastava, Executive Director
(Marketing & Sales), Maruti Suzuki India Limited said, “We are delighted as
we celebrate incredible and successful journey of two decades of WagonR. Creating a strong legacy of
performance and utility, WagonR has kept pace with the changing times, in line
with the needs and aspirations of customers. With one out of four customers of
WagonR coming back for a repurchase, it reflects the strong brand appeal and
customer affinity for the brand. We have
not witnessed such customer loyalty for any of our other models. We thank our
customers for their trust towards Wagon R, to make it a huge success.”
added, “With the new 1.2 litre engine, WagonR has been made more powerful,
spacious and stylish, appealing to newer and younger customers. Further, its
acceptability is evident with the New WagonR crossing the sales milestone of 1
lakh within 7 months of its launch.” The BS6 variants of WagonR were introduced
months before the stipulated timeline.
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