No, it’s not just the BMW, Mercedes-Benz and MG Motor cars that are selling like hot cakes this festive season. Midway into the festive season, Honda’s iconic Activa scooter has once again cemented its leadership as India’s highest selling 2 Wheeler brand in first 6 months of fiscal year 2019-20.
In fact, every minute, five new customers are riding home on a new Activa scooter. In the first half of 2019-20, Honda 2Wheelers India’s automatic scooter Activa continues to drive domestic two-wheeler demand. Honda sales stood close to 1.4 million units (1,393,256 units) in the April to September 2019 period.
The Limited Edition Activa 5G created new excitement since start of its availability in June’19 with as many as 10 new premium style additions and 2 new striking dual-colour options. Honda has more than doubled its production plan to meet the rising demand from all regions.
Honda had launched the Honda Activa in 2001 and its entry had re-activated the dying automatic scooter market. It was in 2016-17 that Activa dethroned motorcycles from their 17-year reign as the new No. 1 selling two-wheeler of India for the first time. Led by Activa, Honda 2Wheelers has a 56% market share in the scooter segment.
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