Goodyear India has launched two new products Assurance DuraPlus 2 and Wrangler
AT SilentTrac for the Indian market. Assurance Duraplus 2 range of tyres are designed
for small-to-mid-sized passenger cars and Wrangler AT SilentTrac is tailored
for SUV vehicles. Goodyear Assurance DuraPlus 2 is available in 13 to 15 inch rim
diameters while Wrangler AT SilentTrac is available in 15 to 17 inch rim
diameters. Assurance Duraplus 2 features TredLife Technology with enhanced
tread design and compound that allows consumers to drive up to 110,000 km.
Other benefits of this range includes robust sidewall and reduced noise
performance. Wrangler AT SilentTrac comes with DuraWall Technology that withstands
rugged off-road use and optimized
sidewall and tread provide superior off-road durability with reduced
road noise for a quieter ride.
Rajeev Anand, Chairman and Managing Director, Goodyear India stated: “As
a pioneer in tyre technology, Goodyear has always been at the forefront of
innovation, and continues to push itself to offer a wide portfolio of new
offerings that cater to different market segments. We constantly challenge
ourselves to develop better products and empower our consumers with a superior
Commenting on the launch of both the innovative products, PK Walia, Vice-President, Consumer Business,
Goodyear India, said “We are excited to release our latest innovations
in the Indian market in order to carter to the evolving consumer needs. Both
Assurance Duraplus 2 and Wrangler AT SilentTrac outperform their predecessors
and we are confident that these new products will empower our consumers to go
further. They offer superior benefits to
our consumers and provide safe and better a quality driving experience.”
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