is celebrating 10 years in India. It was 10 years ago that the brand
established a subsidiary in India, enabling thousands of Indian riders to
fulfil their dreams of personal freedom.
Speaking on the 10-years anniversary, Sajeev
Rajasekharan, Managing Director, Harley-Davidson India Pvt. Ltd noted,
“Harley-Davidson was one of the earliest entrants in the premium motorcycle
category in India. Completing 10 years in India is just the beginning as we
remain the cruiser of choice for many riders. We are thankful to our dealers,
customers, riders and fans for all our accomplishments in the last 10 years.
With their overwhelming response, we enter 2019 tenth with a very positive
Harley-Davidson has 31 dealerships in the country. To commemorate 10 years of
H-D in India, starting February 18, the dealerships will celebrate the
milestone with a 10-day-long open house offering the H-D lifestyle experience for
riders and non-riders.
Motor Company has initiated several path-breaking programmes in these 10 years
to match the evolving aspirations of today’s riders. The launch of
Harley-Davidson University in 2018 to deliver best-in-class technical and
business skills for dealers in India, reinforces their commitment to the
company has been at the forefront of motorcycling experiences with the
introduction of several initiatives, like Flat Track racing, Harley Rock Riders
Festival and Harley-Davidson Owner’s Group riding programmes. Recently, the
brand celebrated its 7th national India HOG Rally in Goa, where over 2,000
owners turned up.
July 2018, the company announced the More Roads to Harley-Davidson accelerated
plan to build the next generation of Harley-Davidson riders, grow motorcycling
and return its business to growth through 2022. Part of that plan is
introducing products in new markets and in new segments, including new
middleweight motorcycles focused on three distinct product spaces – Adventure
Touring, Custom and Streetfighter.
2020, Harley-Davidson India plans to bring a 1250 Adventure Touring model and
the 975cc Streetfighter model. Additional models to broaden coverage in these
product spaces will follow through 2022.
the next two years, we plan to offer our most comprehensive lineup of
motorcycles ever, competing in many of the largest and fastest growing segments
- across a broad spectrum of price points, power sources, displacements, riding
styles and global markets,” said Rajasekharan.
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