its commitment for safer mobility, Honda Motorcycle & Scooter India Pvt.
Ltd. kick started its National Road Safety Week 2019 (4th February to 10th
February 2019) across India. Highlighting the theme Sadak Surakhsha Jeevan
Raksha set by Ministry of Road Transport and Highways (MoRTH), Honda will ride
home the message of #HelmetOnLifeOn.
road safety awareness across India, Honda conducted safety riding pledges along
with its 986 dealers, 4 manufacturing plants, 16 zonal offices, 5 regional
offices and Head Office to mark the National Road safety week 2019. Honda
further takes this initiative ahead to educate thousands across India through
its 13 traffic parks via special activities in collaboration with corporates,
educational institutions and its 5,800+ network spread across India.
north to south, Honda is conducting various activities like training and
sessions on Road Safety for two-wheeler riders. In Jaipur, a mega 3-day Road
Safety Carnival is set to commence while in Alleppey (Kerala) a safety scooter
rally will further promote the cause. From safe cycling workshop aligned for
school kids in Bhopal to tapping college youngsters for road safety awareness
in Pune and reaching further to Kolkata, Honda is all set for road safety
promotion during the week.
Nagaraj- Vice President, Brand & Communication, Honda Motorcycle &
Scooter India Pvt. Ltd., said, “Honda 2Wheelers is deeply committed to its motto
of ‘Safety for Everyone’. We commenced our Nationwide Road Safety Awareness
Campaign earlier this year and now with the National Road Safety Week, we are
further expanding road safety promotion. We are extending the impact of this
year’s theme Sadak Suraksha Jeevan Raksha with our #HelmetOnLifeOn initiative,
starting from our own associates at Honda to reaching out the society at large
with over 5800 Honda touchpoints. Moreover, Road Safety promotion activities at
our traffic training parks during the week will intensify our efforts to make
Indian roads much safer.”
Source: Honda Motorcycle & Scooter India
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