Cars India Ltd announced that all its existing showroom and service centers
will adopt a new corporate identity as part of its network modernisation
initiative. The new identity accentuates the aesthetics and overall appeal in
form of distinctive exteriors, warm and welcoming interiors and a new customer
interface, offering an enriched and unmatched buying experience.
entire sales and distribution network with 350 facilities in 239 cities spread
across the country will adopt the new identity progressively within the next
three years. HCIL is also implementing ‘iWorkshop’ – a fully integrated digital
workshop management system that combines the key workshop processes into a
simple and intuitive solution using the latest technologies.
key highlights of the new network identity include a brand new exterior design
with bold and impactful logos offering a distinctive look so as to stand out in
the urban environment. The large red coloured entry portal is a very eye
catching element which brings out the unique aesthetic appeal of the Honda
dealership which cannot be missed even in a fast moving traffic. The reduced
glazing from the previous design helps in reduction of heat and enhancing
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