Honda Cars India implements new corporate Identity for dealer network

Honda Cars India Ltd announced that all its existing showroom and service centers will adopt a new corporate identity as part of its network modernisation initiative. The new identity accentuates the aesthetics and overall appeal in form of distinctive exteriors, warm and welcoming interiors and a new customer interface, offering an enriched and unmatched buying experience.

The entire sales and distribution network with 350 facilities in 239 cities spread across the country will adopt the new identity progressively within the next three years. HCIL is also implementing ‘iWorkshop’ – a fully integrated digital workshop management system that combines the key workshop processes into a simple and intuitive solution using the latest technologies.

The key highlights of the new network identity include a brand new exterior design with bold and impactful logos offering a distinctive look so as to stand out in the urban environment. The large red coloured entry portal is a very eye catching element which brings out the unique aesthetic appeal of the Honda dealership which cannot be missed even in a fast moving traffic. The reduced glazing from the previous design helps in reduction of heat and enhancing energy efficiency.