Honda’s National Road Safety Awareness Campaign for college students reaches Delhi

Aiming to build a culture of safe riding habits, Honda Motorcycle and Scooter India Pvt. Ltd. conducted the National Road Safety Awareness Campaign for college students in Delhi. The event was conducted at the Bharti College in the city.

Road safety is a global priority for Honda. To further expand awareness on safe riding practices among youth, Honda flagged off its new National Road Safety Awareness campaign starting January 2019. Through this initiative, Honda aims to cover more than 15,000 young college students and adults of 10 colleges across cities every month. After the start of Honda 2Wheelers India’s road safety campaign earlier this month, this initiative has already expanded to 7 cities including Delhi and has educated over 11,000 youngsters and adults so far.

Honda 2Wheelers India’s 3-day initiative in the Bharti College in Delhi spread road safety awareness to over 1900 participants including more than 300 females under the motto of ‘Safety for Everyone.’

Speaking on this initiative, Prabhu Nagaraj, Vice President - Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. noted, “Safety is Honda’s top priority and so far we have educated over 25 lakh Indians on the importance of road safety. Further strengthening our commitment, we have conducted National Road Safety Awareness Campaign in Delhi to promote safe riding habits in youth. Through this mega campaign, young college students are now learning through fun and taking #TheSafetyPromise with Honda. Our aim is to educate the young riders to foster the right safety habits amongst themselves and will further take this initiative to other cities across India.”