to build a culture of safe riding habits, Honda Motorcycle and Scooter India
Pvt. Ltd. conducted the National Road Safety Awareness Campaign for college
students in Delhi. The event was conducted at the Bharti College in the city.
safety is a global priority for Honda. To further expand awareness on safe
riding practices among youth, Honda flagged off its new National Road Safety
Awareness campaign starting January 2019. Through this initiative, Honda aims
to cover more than 15,000 young college students and adults of 10 colleges
across cities every month. After the start of Honda 2Wheelers India’s road
safety campaign earlier this month, this initiative has already expanded to 7
cities including Delhi and has educated over 11,000 youngsters and adults so
2Wheelers India’s 3-day initiative in the Bharti College in Delhi spread road
safety awareness to over 1900 participants including more than 300 females
under the motto of ‘Safety for Everyone.’
on this initiative, Prabhu Nagaraj, Vice President - Brand & Communication,
Honda Motorcycle and Scooter India Pvt. Ltd. noted, “Safety is Honda’s top
priority and so far we have educated over 25 lakh Indians on the importance of
road safety. Further strengthening our commitment, we have conducted National
Road Safety Awareness Campaign in Delhi to promote safe riding habits in youth.
Through this mega campaign, young college students are now learning through fun
and taking #TheSafetyPromise with Honda. Our aim is to educate the young riders
to foster the right safety habits amongst themselves and will further take this
initiative to other cities across India.”
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