on its ‘Hamara Bajaj’ roots, two-wheeler manufacturer Bajaj Auto Ltd released
its new brand identity as “The World’s Favourite Indian” to announce its transition
from a domestic scooter maker to a global motorcycle powerhouse in only 17
was announced by Rajiv Bajaj, Managing Director, Bajaj Auto in the Capital in the presence of Amitabh-Kant,-CEO-NITI-Aayog. The
company’s giant stride into the motorcycle world began particularly with the launch
of the Pulsar motorcycle from its Chakan plant in 2001.
Bajaj motorcycles are sold in 70 countries around the world. It has grown to
become India’s No.1 motorcycle exporter with 2 out of 3 bikes carrying a Bajaj
badge. Around 40pc of the company’s revenue is coming from international
markets. It has earned US $ 13bn (Rs 80,000 crore approx.) of foreign exchange in
the last 10years and hit a milestone of 2 million units of international sales
15 million motorcycles sold in over 70 countries, Bajaj Auto has set a
remarkable benchmark for the ‘Make in India’ vision of the government, said Bajaj.
With availability and customer preference scaling from Russia and Malaysia to Argentina
and Mexico, it is today possibly the largest Indian brand name in terms of
customer purchase value
Bajaj said, “Our international performance is
validation of our strategy of focus and differentiation. Our unwavering
commitment towards building the best motorcycles in the world through design,
technology, quality and customer satisfaction have made us a truly global
brand. Bajaj brand is not only The World’s Favourite Indian, but also perhaps
the most illustrious ambassador for Make in India initiative of the Indian
further added, “In only 17 years since the launch of Pulsar, we have become the
third-largest motorcycle manufacturer in the world, ahead of several Japanese
and European brands that have been around for much longer..”
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