Hyundai Motor India Ltd. (HMIL) has released the road safety film aimed towards safe driving practices. This film marks the phase III of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and highlights the need for good practices such as usage of seat belt, not to drink & drive, respecting pedestrians, avoiding over speeding, following traffic signals, not to use mobile phones while driving and discouraging under age driving.
‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move – Road Safety Campaign in India focuses on spreading awareness about the importance of road safety to bring about a significant behavioural change among masses.
#BeTheBetterGuy- Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life highlighting actions which can prevent road accidents. The film also features Hyundai’s Corporate brand ambassador Shah Rukh Khan persuading safe driving practices.
Phase I and II of Road Safety Campaign #BeTheBetterGuy were a huge success with over 3.84 Million views in 2016 and over 17 million in 2017. The campaign also won several accolades by eminent Indian media.
Under the ‘Safe Move’– Road safety initiative, Hyundai is also conducting on ground activations at 100 Schools across 11 cities and 14 Malls across 7 cities to enhance awareness and understanding of Road Safety Rules, thereby helping to create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.
Source: Hyundai Motor India
Celebrating its 120th Anniversary, Royal Enfield announced the launch of a new range of limited edition helmets earlier this week. The limited range will consist of hand painted helmets designed by ar...
Sony India has introduced the new XAV-AX8100 in-car media receiver, offering new utility features, powerful sound and smart features.
ExxonMobil Lubricants Pvt Ltd launched its upgraded Mobil Super Moto range of engine oils to make it easier for people to maintain their two-wheelers in top condition. The launch comes at a time when...
In an exclusive interview, Uday Narang, Chairman, Anglian Omega Group & Omega Seiki Mobility talks about his company plans to enter the two and four wheeler electric vehicle space.
Motown India speaks to Woosuk Leem, Managing Director, AS Parts Division, Mobis India to get more details about the Hyundai Mobility Membership App and its advantages.
Vishal Mathur, Senior Vice President, LMD Truck Business – VECV elaborates upon VECV’s Light & Medium Duty (LMD) business in India, the company’s product offering and the several advantages offered by...