Hyundai Motor India Ltd.
(HMIL) has released the road safety film aimed towards safe driving practices.
This film marks the phase III of #BeTheBetterGuy road safety initiative by
Hyundai since 2016 and highlights the need for good practices such as usage of
seat belt, not to drink & drive, respecting pedestrians, avoiding over
speeding, following traffic signals, not to use mobile phones while driving and
discouraging under age driving.
‘Safe Move’ is one of the key
pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across
the globe. ‘Safe Move – Road Safety Campaign in India focuses on spreading
awareness about the importance of road safety to bring about a significant
behavioural change among masses.
#BeTheBetterGuy- Road Safety
awareness film is unique in nature as it highlights various situations in our
day-to-day life highlighting actions which can prevent road accidents. The film
also features Hyundai’s Corporate brand ambassador Shah Rukh Khan persuading
safe driving practices.
Phase I and II of Road Safety
Campaign #BeTheBetterGuy were a huge success with over 3.84 Million views in 2016
and over 17 million in 2017. The campaign also won several accolades by eminent
Under the ‘Safe Move’– Road
safety initiative, Hyundai is also conducting on ground activations at 100
Schools across 11 cities and 14 Malls across 7 cities to enhance awareness and
understanding of Road Safety Rules, thereby helping to create a safe and happy
society, where both drivers and pedestrians can enjoy a safe environment.
Source: Hyundai Motor India
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