Motorcycle and Scooter India Pvt. Ltd. (HMSI)
has announced that Honda Activa has now become the highest selling brand
by achieving a milestone of 2 Core plus unit sales in the country. The iconic
scooter was first launched in the country in the year 2001 and sold over 55000 units in the debut year. Honda Activa
became the 1st scooter in India to sell over 1 crore units in the year 2015. The company stated that it
took 15 years to achieve the first 1 crore sales, the recent 2nd crore addition
has come in just 3 years, which is four times faster than the time taken to
acquire the first 1 crore customers.
Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. today
announced this feat and expressed his gratitude to the 2 crore happy Indian
customers, and said “Over 18 years and 5 generations, Honda 2Wheelers India
continuously added value to exceed Customers expectations & making Activa
the most preferred choice of Indian 2wheeler buyers. We are delighted that
Activa partnered over 2 crore Indian families on the move in realizing their
dreams. As India’s Love for Activa grows, we remain committed to take on new
challenges and bring joy to our customers.”
Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle
& Scooter India Pvt. Ltd. said, “Since its launch in 2001 as Honda’s first
two-wheeler in India, Activa has successfully re-activated the Indian automatic
scooter market and redefined convenient mobility on two wheels for India. We
thank all our Customers for their continued trust in Activa over its five
generations in 18 years. Activa has continuously evolved ahead of times &
we are elated by the confidence reposed across all ages, genders and
geographies and are confident Activa will remain Customers preferred choice
this festival as well.”
TIMELINE OF HONDA ACTIVA GROWTH:
2001 - Launched in 2001 and
sold over 55,000 units in debut year
- Cumulative sales crossed 5 lakh mark
- Cumulative sales cross 10 lakh units mark.
- Cumulative sales breach 50th lac mark
- Activa became 1st scooter in India to sell over 1 crore units
– Activa becomes India’s & the World’s largest selling two-wheeler
- Activa becomes the first automatic scooter in India to cross 2 crore customer
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