Entering its milestone 18th
year in India, Honda 2Wheelers India announced its Honda Joy Club – its first
ever customer loyalty programme. It is the biggest and 1st digital loyalty
programme in the history of Indian 2wheeler industry, says the company.
India is today leading Honda’s
global two-wheeler business and contributes 32% to Honda’s sales worldwide. In
its 18 years’ journey till now, Honda 2Wheelers India has garnered over 39
million customers and now a new customer is joining the fast growing Honda
family every 5 seconds.
Minoru Kato - President and
CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Serving such a large
base of customers and delighting them with our products and services is
critical as Honda aims to be No. 1 in customer satisfaction. We are proud to
introduce Honda Joy Club loyalty programme in India! Joy Club is truly
unprecedented in its concept, unparalleled in its scale and unmatched in the
rewards for our 39 million customers of Honda family which is further growing
at a fast pace. Our customers will now experience more Joy every time they
engage with brand Honda.”
Elaborating on the uniqueness
of Honda Joy Club, Yadvinder Singh Guleria - Senior Vice President, Sales and
Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda Joy Club
is a loyalty programme like none other. It’s the first time that a 100% digital
loyalty programme is empowering customers with choice. Now Honda customers
enrolling on Joy Club programme can earn virtual Honda currency at both
purchase and subsequently every service visit too. What is most unique is that
powered by Honda’s multiple alliances across different sectors, customers can
now redeem their reward points both within and outside Honda. Entering the
festival season with a bang, Honda is gifting Joy Club membership free of cost
to all our new customers till November 30, 2018.”
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