Entering its milestone 18th year in India, Honda 2Wheelers India announced its Honda Joy Club – its first ever customer loyalty programme. It is the biggest and 1st digital loyalty programme in the history of Indian 2wheeler industry, says the company.
India is today leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide. In its 18 years’ journey till now, Honda 2Wheelers India has garnered over 39 million customers and now a new customer is joining the fast growing Honda family every 5 seconds.
Minoru Kato - President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Serving such a large base of customers and delighting them with our products and services is critical as Honda aims to be No. 1 in customer satisfaction. We are proud to introduce Honda Joy Club loyalty programme in India! Joy Club is truly unprecedented in its concept, unparalleled in its scale and unmatched in the rewards for our 39 million customers of Honda family which is further growing at a fast pace. Our customers will now experience more Joy every time they engage with brand Honda.”
Elaborating on the uniqueness of Honda Joy Club, Yadvinder Singh Guleria - Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda Joy Club is a loyalty programme like none other. It’s the first time that a 100% digital loyalty programme is empowering customers with choice. Now Honda customers enrolling on Joy Club programme can earn virtual Honda currency at both purchase and subsequently every service visit too. What is most unique is that powered by Honda’s multiple alliances across different sectors, customers can now redeem their reward points both within and outside Honda. Entering the festival season with a bang, Honda is gifting Joy Club membership free of cost to all our new customers till November 30, 2018.”
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