Mahindra First Choice Wheels,
India’s leading multi-brand certified used car company has launched its
“Edition” brand, the country’s first premium used cars franchise network.
The first “Edition” store
opened in Juhu, Mumbai and with an eye popping assortment of premium car brands
including Mercedes Benz, BMW, Audi and Jaguar. To make the deal really sweet
for customers, there is a comprehensive warranty coverage for its vehicles
ensuring complete peace of mind for buyers.
Commenting on the launch of
“Edition”, Rajeev Dubey, Group President (HR & Corporate Services) and CEO
(After Market Sector), Member of the Group Executive Board, Mahindra Group,
said, “Aspirational buyers with rising disposable incomes are increasingly
looking to upgrade to premium car brands. ‘Edition’ offers them a unique
opportunity to acquire their favourite car brand at a much more accessible
According to Ashutosh Pandey,
CEO, Mahindra First Choice Wheels, “The launch of ‘Edition’ is yet another
pioneering move by Mahindra First Choice Wheels. It will help to drive our
future growth by expanding our product portfolio and giving us access to an
entirely new customer segment.”
Mahindra First Choice Wheels
is currently India’s No. 1 Multi-brand Certified Used Car Company, with over
1200 outlets across 500+ cities. It offers Certified Used Cars with Warranty
and making the entire process of buying and selling used cars more transparent
and hassle-free. The company has a comprehensive 118-point quality inspection
and refurbishment process that ensures its vehicles are of the highest quality.
The company extended its
leadership position in the Indian used car industry in FY 2018 with a strong
growth in its transaction revenues and its technology enabled businesses. These
include its auctions (eDiig.com), inspections (Autoinspekt.com) and pricing
solutions (IndianBlueBook.com). These tech enabled solutions are driving
transparency and efficiency in an industry which has previously been
unorganised in nature.
Source: Mahindra First Choice Wheels
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