TVS Motor Company has announced that their 125cc scooter offering TVS NTorq 125 has crossed the 1 lakh sales mark. The brand has also introduced a new colour – Metallic Red ahead of the festive season.
The scooter, which is targeted at the Gen Z, boasts of an exclusive technology platform – TVS SmartXonnect - making it India’s first connected scooter. Within 6 months of the launch, the scooter has witnessed immense demand from the target audience leading to 22 lakh visits on the website and consistent enquiries across dealer channels as well as social media platforms.
Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company, said, “TVS NTorq 125, our first 125cc scooter, is also India's first Bluetooth connected scooter. The GenZ, our intended audience, has responded with love to this new offering. They not only took the TVS NTorq 125 to their homes but gave it a pride of place across their social platforms. This kind of brand love early on is remarkable and redoubles our enthusiasm to live up to the faith of our consumers.’’
TVS NTorq 125 gets the new generation CVTi-REVV 124.79cc, single-cylinder, 4-stroke, 3-valve, air-cooled SOHC engine that churns out 6.9kW@7500 rpm / 9.4 PS @7500 rpm and 10.5 Nm@5500 rpm. The additional valve in the engine accentuates the performance of the scooter which boasts of a top speed of 95 kmph and an excellent acceleration, together with a unique exhaust note.
Harman Kardon has launched its Fit Speaker Series in India, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology.
Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra announced the debut of Dolby Atmos in the Mahindra Thar Roxx AX7L variant.
Park+ Research Labs, India's only digital-first, data-driven survey platform, announced key findings from its latest city-focused survey.