TVS Motor Company announced
that its premium motorcycle brand, TVS Apache has crossed a key sales milestone
of 3 million units. Launched in 2005,
the TVS Apache series of motorcycles is considered to be the fastest growing
premium motorcycle brands in the country with presence across the globe.
Commenting on the milestone,
K.N. Radhakrishnan, President & Chief Executive Officer, TVS Motor Company,
said “We are truly humbled to achieve this milestone and I want to express my
gratitude to all our valued customers both in India and across the globe.
Through the years, TVS Apache has stood for providing an unrivalled experience
backed by its rich racing pedigree, technological firsts and stylish design.
The brand has, over a decade, developed a host of premium offerings, ranging
from 160cc to 310cc, creating aspiration along every step of evolution. The 3 million milestone is special as it
confirms that our ever-growing customer base of racing enthusiasts has taken
warmly to our two new offerings, namely the TVS Apache RTR 160 4V and TVS
Apache RR 310. This also presents me
with an opportunity to express gratitude to the team behind TVS Apache whose
tireless work on the products has ensured that the brand has created an
The TVS Apache series is born
on the race track, incorporating learnings from TVS Racing – the factory racing
arm of TVS Motor Company, with a history of 36 years in motorsports. TVS Apache, the premium brand, spans across
two categories – Naked and Super Sports.
The RTR (Race Throttle Response) series, encompassing TVS Apache RTR
160, TVS Apache RTR 180, TVS Apache RTR 200 4V Race Edition 2.0, and the
recently launched TVS Apache RTR 160 4V are the existing offerings in the Naked
motorcycles category. On the Super Sport
front, the brand introduced TVS Apache RR 310 as their first entrant into the
RR (Race Replica) category. The
motorcycle boasts of superior performance and riding dynamics, combined with a
powerful, expressive design.
The TVS Apache series has
created a series of experiential initiatives to connect with their customer
base. Apache Racing Experience (ARE) is a platform where Apache owners get an
exclusive first-hand experience of leveraging the racing DNA in their
motorcycles under the guidance of National Road Racing Champions from TVS
Racing. The TVS Apache Owners Group
(AOG) has been created to become a common platform for customers to share their
enthusiasm for motorcycling. Today, AOG
rides have been conducted in over 33 cities, witnessing participation of over
3000 customers. Further, the brand also engages in performance shows such as
Apache Pro Performance (APP) which create widespread customer engagement and
taps potential customers.
TVS Apache is an award-winning
series, which has consistently won recognition in the prestigious J.D. Power
survey four years in a row (from 2015 to 2018). Recently, the TVS Apache RTR 180 was awarded
as the Most Appealing Premium Motorcycle by J.D. Power Asia Pacific Awards for
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