Nissan has decided to bring
the best of its worldwide lineup to India and also launch a product offensive
in the country as part of its new strategy for India. As part of this Nissan
strategy, the company will launch new products, strengthen the Nissan and
Datsun brands, expand its dealership network, optimise flexible manufacturing
and strengthen R&D facilities together with its Alliance partners in the
Under the strategy for India market Nissan aims to:
• Launch a product offensive
• Bring the best of Nissan’s
worldwide lineup to India, building on Nissan’s technological leadership in
electrification and connected cars
• Build a strong line up for
Datsun in India representing the best of Japanese engineering
• Enhance both the Nissan and
• Reinforce Nissan as premium
mainstream brand with wide appeal, building on Nissan’s SUV heritage and
leading performance globally, starting with the Nissan Kicks
• Focus the Datsun brand on
progressive mobility, with products offering high value to customers equipped
with connected technologies
• Strengthen network and teams
• Double its sales and service
touch points and strengthen dealership network in the next three years, from
• Expand regional marketing
and sales operations teams to four key regions across India
• Further develop the Nissan
design centre in Chennai to ensure cars meet the rapidly changing expectations
of Indian customers
• Lead with Digitisation
• Hire 500 employees in FY
2018 at Nissan’s first Global Digital Hub in Kerala, with further expansion
plans. Nissan Digital Hub will focus on innovations in mobility to enhance
Nissan’s products worldwide and in India
• Improve customer service and
satisfaction, and expand access to Nissan’s products and services, through
digitisation and eCommerce
“Nissan is committed to India
and has built the foundations to succeed.” said Peyman Kargar, Senior Vice
President of Nissan Motor Co. Ltd, Chairman- Africa, Middle East, and India.
“Our strategy will strengthen both our brands for our customers across India.
The Nissan brand will bring the best of global Nissan products and technology
to our customers in India, starting with the Nissan Kicks. For Datsun, we aim
to offer compelling products across segments offering value, connectivity and
Japanese engineering,” he added.
Since 2010, Alliance has
invested Rs 61 billion in India and will continue to focus on the Indian market
to further develop its engineering, research and development and manufacturing
operations in India.
The Alliance is already
India’s largest automotive research and development employer through the
Renault Nissan Technology Business Centre for India in Chennai. Further, the
Alliance’s plant in Chennai is a global manufacturing hub exporting to 106
The continued commitment to the Indian market will be driven by a
three-part plan focused on people, processes and product innovation:
• Optimise opportunities for
transfers and advancement between manufacturing, R&D and other •perations
for all employees
• Train plant workforce to
prepare for the increased demands of manufacturing next-generation cars; 10% of
employees to be trained in the first year
• Reinforce flexibility of
manufacturing through career mobility between Alliance organisations,
recruitment of people with future-technology skills and, in areas where there
is a surplus of skills today, offering a voluntary option of financial support
for plant employees who wish to pursue opportunities elsewhere
• Reduce complexity through
greater use of common platforms as part of the Alliance 2022 goal for 9 million
cars per year globally to be based on four common platforms by 2022
•Substantially increase plant
utilization enabling greater efficiency
• Harness opportunities in
India from our global leadership in electrification, connected cars
• Further enhance India as a
global hub for innovation, and continue to build capacity to develop products
to meet the expectations of Indian customers.
• Hire 1,000 more engineers at
RNTBCI to further enhance the Alliance’s number one position in R&D in
“In the coming years in India,
we will grow and our workforce will shift towards highly skilled jobs to lead
the technological changes coming to the auto industry in India. Our aim is to
ensure our operations in India are best in class, and that India becomes an
even more significant global hub for Nissan and the Alliance in manufacturing,
engineering and research and development. Our strategy in India is to invest in
talent and people,” said Kargar.
Source: Nissan India
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