manufacturer Bajaj Auto has appointed Rakesh Sharma the company’s Chief Commercial
Officer (CCO), a post newly created, with immediate effect. The announcement was
made through in an internal communication written a couple of days back by
Rajiv Bajaj, Managing Director, Bajaj Auto as part of his organisational changes.
In order to meet the challenges
that lay ahead before the company and to strengthen its core strategies, the
company, Bajaj said, had decided to
complement the offices of the ED and the CTO by constituting the office of a CCO
to bring together all the company’s business units in the pursuit of 4 key
issues, namely– Product harmonisation leading to ‘one world, one product’, Marketing
synergies creating ‘one brand, one position’, Customer focus resulting in ‘one
company, one quality’ and Corporate alignment facilitating ‘one stakeholder,
“Towards this end I am
delighted to announce the appointment of Mr. Rakesh Sharma as our first CCO
effective immediately,” Bajaj said in the communication. Several senior
management people will now be reporting to the CCO. These include Eric Vas who will
continue to lead the Motorcycle Business Unit (MBU), Ramesh Maheshwari who will
continue to lead the Intra-city Business Unit (IBU), KS Grihapathy who will now
lead the Export Business Unit (EBU) and Subash Rao who will continue to lead
the Auto Finance Business of Bajaj Finance (BFL-AF).
Amit Nandi who will continue
to lead the Probiking Business Unit (PBU) will also be reporting to the CCO. In
addition to managing India for the KTM & Husqvarna brands, Nandi will also
be responsible for all overseas KTM & Husqvarna markets that have been
assigned to Bajaj Auto.
Sumeet Narang who will lead
the newly conceived Urbanite Business Unit (UBU) will also be reporting to the
CCO. Narang will be responsible for spearheading the company’s foray into the
promising world of urban mobility. “In
the interest of continuity Sumeet will also be guided through FY19 by Amit who
has so far been overseeing this endeavor,” Bajaj noted.
“I feel very confident that
each of our Business Heads shall lead us to ever greater heights in the area of
their responsibility and that they shall collectively, led by Rakesh, ensure
that the outstanding work that we do in design, development, engineering,
purchase, and production continues to earn us and our country a worthy name and
sincere goodwill worldwide,” Bajaj wrote in his communication.
“Simultaneously, I believe
that this re-organisation will permit ED to accord greater focus to our
internal operations while equally enabling me to take a couple of steps back
from them in order that I may address some other matters that will merit my attention
into the future,” he added.
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