Nissan Motor Co., Ltd.
unveiled a major expansion strategy in the Africa, the Middle East and India
region as part of the company’s six-year mid-term plan, Nissan M.O.V.E. to
In India, the company will
strengthen its dealership network and develop the power of the Datsun and
Nissan brands through initiatives including sponsorship of the International
Cricket Council. Nissan has built a strong foundation for growth in India with
a 480,000-vehicle capacity plant, as well as a large research and development
center – both in Chennai and established with its Alliance partner, Renault.
Nissan aims to build on its
strengths in markets including South Africa, India, the United Arab Emirates,
Egypt and parts of sub-Saharan Africa. The company plans to maintain and build
on solid profit margins in the region.
Nissan will further develop
strong partnerships and use local talent to meet growing vehicle demand.
Industry-wide sales in the region are expected to rise by about 40% to more
than 12 million vehicles a year by 2022.
Under the plan, Nissan aims
- Build on strong FY17 growth
in the Gulf and South Africa;
- Increase market share in
Turkey, Saudi Arabia and India;
- Expand industrial operations
into new “frontier” markets, building on a solid presence in Pakistan and
Nigeria, with more countries to follow;
- Extend Nissan Intelligent
Mobility products and services in electrification, autonomous driving systems,
and connectivity; and
- Accelerate the Datsun
brand’s presence in new and existing markets.
“Under the Nissan M.O.V.E. to
2022 plan, the company is looking to capture the full potential of the Africa,
Middle East, and India region,” said Peyman Kargar, chairman of Nissan in
Africa, the Middle East and India, adding that “Our ambitious plans reflect the
exciting opportunities ahead. Nissan has already developed a strong presence
within this fast-growing region, and we are well-positioned to maximize our
growth and make an increasing and lasting contribution to Nissan’s overall
The regional expansion is the
latest announcement of the global Nissan M.O.V.E. to 2022 plan. Launched in
fiscal year 2017, the mid-term plan calls for achieving sustainable growth
while leading the automotive industry’s technology and business evolution.
Globally, Nissan is targeting annual revenue of 16.5 trillion yen and an 8%
core consolidated operating profit margin by the end of fiscal year 2022.
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