Following three successive editions
in Germany, Daimler DigitalLife Day was held in Bangalore, hosted by
Mercedes-Benz Research & Development India (MBRDI). Around 3,000 attended
the two-day annual digital extravaganza, which was the largest DigitalLife Day
Image 2 caption: Manu Saale, MD
& CEO, Mercedes-Benz Research and Development India, Ola Källenius, Member
of the Board of Management of Daimler AG and responsible for Group Research
& Mercedes-Benz Cars Development, Markus Haegele, Head Digital Life,
Daimler and Thomas W. Hellmuth, Chairman of the Board Mercedes-Benz RD India
DigitalLife Day revolves
around three objectives: information, innovation, and inspiration. This two-day
event gave MBRDI employees a unique opportunity to interact with a vibrant mix
of renowned industry experts, entrepreneurs, global leaders and tech
innovators. The employees attended hands-on workshops, market booths, panel
discussions. Also on showcase were innovations from Daimler divisions, partner
eco-systems, start-ups and student communities concerning trending
technologies, which are shaping the future of mobility.
Daimler AG is a premium car
manufacturer and plays a leading role in digitalisation. This is enabling the
company to evolve from being just an automobile manufacturer to becoming a
provider of mobility services as well. DigitalLife@Daimler bundles the various
digitalisation activities and supports digital transformation across all
divisions at Daimler.
The automobile manufacturer
has been investing in digitalisation across all operations for several years
already. To shape this change into a leading position, the company aims to
strengthen all its global units as a basis for the successful implementation of
new business models centered on one of the company’s strategy - C.A.S.E. At
Daimler, C.A.S.E stands for four major trends - connectivity (Connected),
autonomous driving (Autonomous), flexible use (Shared & Services) and
electric drive systems (Electric).
Speaking at Daimler
DigitalLife Day India 2018, Ola Källenius, Member of the Board of Management of
Daimler AG and responsible for Group Research & Mercedes-Benz Cars
Development, said, “The skills of our teams here in India are impressive and
perfectly fit our requirements for digital product development and IT. They
play a very important and integral role in our global strategy that focusses on
future customer demand.” For the last two decades, MBRDI has displayed great
potential in digitalisation. Therefore, MBRDI is host of the fourth edition of
Daimler’s DigitalLife Day and the first outside of Germany.
Also attending, Jan Brecht,
CIO, Daimler AG, mentioned, “IT powers digital transformation by understanding
our customer needs. Therefore, the topics discussed at the DigitalLife Day will
play a key role within the fundamental changes in the automotive industry.”
Manu Saale, Managing Director
and CEO, MBRDI further emphasised, “At MBRDI, we have the opportunity to expand
the digital envelope of Daimler. To add on to two decades of work in the
digital space, we will now explore the vibrant startup eco-system in India and
attempt to bring the best of the ideas to our products. At MBRDI, our focus
would be on Imaging processing, Machine learning/AI, Cloud Solutions,
Industry4.0, Simulation technologies, AR/VR, Automation, Digital solutions for
Corporate functions like HR and Legal. We
are very proud to host the largest DigitalLife Day here in Bangalore with
around 3,000 people attending, also, the first outside of Germany.”
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