Audi aims to sell approximately
800,000 fully electric cars and plug-in hybrids in the year 2025. At the Annual
General Meeting of Audi AG held on May 9, 2018, the Board of Management presented
the updated “Audi.Vorsprung.2025.” strategy. To enable about every third
customer to decide in favour of an e-model by the middle of the next decade, there
is to be an electrified variant in each model series by then – most of them are
to be fully electric, with a smaller proportion as plug-in hybrids.
In order to release resources
for the package of investments amounting to billions of euros, Audi adopted its
Action and Transformation Plan towards the end of last year. It has the
objectives of tapping into new revenue sources, improving cost structures and
accelerating the corporate transformation with regard to new business models.
That will considerably increase the scope for investment. By 2025,
approximately €40 billion (Rs 3,19,588 crore) is to flow into strategic areas
such as e-mobility, autonomous driving and digitization. This also applies to
the digitisation of production.
“Our ambition has always been
and will continue to be Vorsprung durch Technik,” says Rupert Stadler, Chairman
of the Board of Management of Audi AG. “Our goal is to revolutionise mobility.
Also in electric mobility, we want to become the Number 1 among the premium manufacturers
– with full suitability for everyday use, no compromises, top quality and
driving pleasure for the customer. With our technological excellence, we are
utilizing our Vorsprung and lifting electric mobility to the next level.”
The production version of the
Audi e-tron prototype is the first result of the Roadmap E initiative, with
which the premium brand will electrify its complete portfolio by 2025. This
also includes investment in the German plants in Ingolstadt and Neckarsulm as
well as a clear commitment for job security until the end of 2025. The product
fireworks include more than 20 electrified models in rapid succession until
2025. In 2019, the Audi e-tron Sportback will be the second fully electric car
to be launched, followed by the Audi e-tron GT from Audi
Sport in 2020. Audi will also offer an electric model in the premium compact
segment in 2020.
For its Roadmap E, the company
is making systematic use of two major Volkswagen Group synergy levers in the
area of development. In addition to the Modular Electric Toolkit developed by
Volkswagen for the compact segment, Audi and Porsche are working together to
implement the premium-architecture electrification for mid-range, full-size and
luxury-class electric cars. These cooperation projects reduce development costs
substantially. For the customer, it means a quickly available choice from a
broad portfolio for emission-free driving.
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