Triumph Motorcycles India Private Limited, a leading premium luxury motorcycle manufacturer based in the UK, has formalised a strategy to make its presence in India’s tier II market and other unexplored markets. The company took its first step in that direction when it expanded its dealership to Mangalore, a tier 2 market in the southern part of the country.
During the inauguration of the dealership in Mangalore, Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said that tier 2 markets are a strong focus for the company and there would be many more exciting developments from the company in these unexplored markets soon.
Triumph Motorcycles set up its first dealership in the country in January 2014 and has since sold more than 4,500 units in the country.
“The opening of the Mangalore dealership will further strengthen the Triumph marquee in the southern part of India,” Sumbly said.
The new dealership, Keerthi Triumph, is spread over 2450 sq. Ft and has been built in keeping with signature Triumph ethos. The experience center has separate especially demarcated zones for consultation, coffee-breaks, a lounge for laidback interactions, a build your own bike zone to help with customisation of bikes, a merchandise display area to choose the best gear from and service bays dedicated to maintenance and repairs.
As with every other Triumph Motorcycles dealership, the staff at Triumph Mangalore has been trained in the Triumph Motorcycles factory to deliver best-in-class pre-and post-sales experience in synch with the global standards. This is the 16th dealership for Triumph in the country. The current dealership network includes New Delhi, Jaipur, Gurugram, Bhubaneshwar, Bangalore, Hyderabad, Indore, Vijayawada, Chandigarh, Mumbai, Pune, Ahmedabad, Chennai, Kochi and Kolkata.
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