After acquiring the Italian
design house Pinifarina sometime back, Mahindra & Mahindra has announced
the launch of Automobili Pininfarina, the world’s newest sustainable luxury car
brand. Automobili Pininfarina will be led by Michael Perschke, as its Chief
Executive Officer. . He was the Managing
Director of Audi in India and a member of the Management Board of Volkswagen
Group Sales India, from 2010 to 2013.
promoted by Mahindra & Mahindra Ltd., will be based in Europe. The company
will design, engineer and manufacture high technology, extreme performance,
luxury electric vehicles for the most discerning global customers.
Automobili Pininfarina will
combine Pininfarina’s legendary automotive design prowess with Mahindra’s
growing electric vehicle (EV) expertise gained from its participation in the
Formula E electric racing car championship. Automobili Pininfarina plans to
launch its first model, a ‘Pininfarina’ badged electric hypercar, in 2020.
Paolo Pininfarina, Chairman,
Pininfarina SpA, “We are pleased to welcome the new company, Automobili
Pininfarina which represents an additional client for Pininfarina SpA, joining
the list of the many prestigious car makers for which we will be designing cars
in the future. This project helps me and my family to realize my grandfather’s
dream of seeing outstanding innovative cars solely branded Pininfarina on the
According to Anand Mahindra,
Chairman, Mahindra Group, “Italy’s renowned design expertise produces objects
of true beauty and unique style. Drawing upon the pedigree and design
vocabulary of the Pininfarina aesthetic heritage we will develop a rare
collector’s item that only a handful of connoisseurs will ever own. It will be
an innovative and pioneering product powered by high technology. The Mahindra
Group has bet big on electric vehicles. They are the future, and when power,
beauty and high end EV technology come together in one car – that will be the
perfect luxury vehicle, that will give car lovers the freedom to roam without
impacting the planet adversely.”
Dr. Pawan Goenka, Managing
Director, Mahindra & Mahindra Ltd. and Chairman, Mahindra Racing, said, “We
believe that this is the perfect time to launch Automobili Pininfarina, given
Mahindra’s growing EV expertise from our participation in Formula E racing
where we are currently second in the constructors’ and drivers’ championships,
and Pininfarina’s design expertise that will allow us to develop stylish,
extreme-performance, electric vehicles for global markets.”
Michael Perschke will play an
instrumental role in developing the strategy for Automobili Pininfarina. He
will be joined by Per Svantesson as Chief Operating Officer. Per brings with
him relevant experience including his stints with the Volvo Group and NEVS.
Michael Perschke, CEO,
Automobili Pininfarina commented, “Establishing Automobili Pininfarina as a
leading sustainable luxury brand is our strategic vision and will be a dream
come true. It will combine 88 years of iconic design heritage with leading edge
electric vehicle competence of the Mahindra Group and Mahindra Formula E
racing. It’s a powerful combination. I am honoured to lead Automobili
Pininfarina and our ambition is to make it a respected and desirable brand
recognized by connoisseurs who value design heritage, substance and sustainable
high performance EV technology.”
Source: Mahindra & Mahindra
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