Ducati India has appointed Siddhartha Varma as the Director of Marketing for its operations in the country. Siddhartha will spearhead Ducati’s marketing initiatives in India and lead the company’s growth and expansion strategy in the market. In his role, Siddhartha is responsible for consumer marketing initiatives that include all ATL and BTL activities for the brand.
Varma was earlier working with Triumph Motorcycle India.
“With racing DNA at its core, Ducati symbolises unmatched performance, superior quality and unparalleled sophistication that truly transforms the rider experience. I am thrilled to be a part of Ducati’s legacy which inspires millions globally. In my present role, I will drive penetration of our products and services all across the country with the aim to provide authentic Ducati experience to our fast-growing community in India.” said Varma.
Commenting on the appointment, Sergi Canovas, MD of Ducati India said, “India remains a priority market for us and I am confident that Siddhartha’s extensive experience and market insights in the premium motorcycle sector will propel the expansion of Ducati’s network in India. Siddhartha brings with him a unique mix of sectoral expertise and consumer understanding which will certainly strengthen Ducati’s footprint in the Indian market.”
drivebuddyAI, the Ahmedabad-based pioneer in AI-powered Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS), demonstrated its full-stack in-cabin safety platform through live...
BYD India, a subsidiary of BYD and the world's No. 1 NEV (New Energy Vehicle) manufacturer, showcased its globally-acclaimed DM-i (Dual Mode Intelligent) technology in India, marking a significant mi...
As India accelerates its transition to electric mobility, the focus is shifting from adoption to scale, efficiency, and affordability. Bosch is set to support this next phase with the introduction of ...