Ducati India has appointed
Siddhartha Varma as the Director of Marketing for its operations in the
country. Siddhartha will spearhead Ducati’s marketing initiatives in India and
lead the company’s growth and expansion strategy in the market. In his role,
Siddhartha is responsible for consumer marketing initiatives that include all
ATL and BTL activities for the brand.
Varma was earlier working with
Triumph Motorcycle India.
“With racing DNA at its core, Ducati
symbolises unmatched performance, superior quality and unparalleled
sophistication that truly transforms the rider experience. I am thrilled to be
a part of Ducati’s legacy which inspires millions globally. In my present role,
I will drive penetration of our products and services all across the country
with the aim to provide authentic Ducati experience to our fast-growing
community in India.” said Varma.
Commenting on the appointment,
Sergi Canovas, MD of Ducati India said, “India remains a priority market for us
and I am confident that Siddhartha’s extensive experience and market insights
in the premium motorcycle sector will propel the expansion of Ducati’s network
in India. Siddhartha brings with him a unique mix of sectoral expertise and
consumer understanding which will certainly strengthen Ducati’s footprint in
the Indian market.”
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